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 <title>Celebrity Style on a Budget</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com</link>
 <description>Steal your fave celebrity&#039;s look without spending a fortune!</description>
 <language>en</language>
 <atom:link href="http://celebrity-style-on-a-budget.popsugar.com/posts/feed" rel="self" type="application/rss+xml" />
<item>
 <title>Chanel, Louis Vuitton Sample Sale Sept 24, 25, 26 2009</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/5040905</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/5040905&quot;&gt;&lt;/a&gt;&lt;h1&gt;&lt;span&gt;&lt;a href=&quot;http://click.icptrack.com/icp/relay.php?r=82269802&amp;amp;msgid=507877&amp;amp;act=YK2V&amp;amp;c=534732&amp;amp;admin=0&amp;amp;destination=http%3A%2F%2Fwww.thebudgetfashionista.com%2Fsales%2Fsale-information%2Fdesigner-sample-sale-new-york-event-chanel-louis-vuitton-and-more%2F&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot; rel=&quot;nofollow&quot;&gt;&lt;span class=&quot;yshortcuts&quot; id=&quot;lw_1253148841_8&quot;&gt;Chanel, Louis Vuitton Sample Sale&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/h1&gt;
&lt;p&gt;&lt;a href=&quot;http://click.icptrack.com/icp/relay.php?r=82269802&amp;amp;msgid=507877&amp;amp;act=YK2V&amp;amp;c=534732&amp;amp;admin=0&amp;amp;destination=http%3A%2F%2Fwww.thebudgetfashionista.com%2Fsales%2Fsale-information%2Fdesigner-sample-sale-new-york-event-chanel-louis-vuitton-and-more%2F&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot; rel=&quot;nofollow&quot;&gt;&lt;span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;br /&gt;
A 3-day Designer Sample Sale Event is happening in New York on September 24, 25 and 26.Get huge savings of up to 70% off retail prices on huge selection of new and mint vintage designer handbags from brands such as Louis Vuitton, Chanel, Prada, Fendi, Dior, Hermes and more.&lt;br /&gt;
&lt;/span&gt;&lt;br /&gt;
&lt;a href=&quot;http://click.icptrack.com/icp/relay.php?r=82269802&amp;amp;msgid=507877&amp;amp;act=YK2V&amp;amp;c=534732&amp;amp;admin=0&amp;amp;destination=http%3A%2F%2Fwww.thebudgetfashionista.com%2Fsales%2Fsale-information%2Fdesigner-sample-sale-new-york-event-chanel-louis-vuitton-and-more%2F&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot; rel=&quot;nofollow&quot;&gt;&lt;strong&gt;&lt;span&gt;READ MORE&lt;/span&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/5040905#comment</comments>
 <pubDate>Wed, 16 Sep 2009 17:59:08 -0700</pubDate>
 <dc:creator>tdsollog</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/5040905</guid>
</item>
<item>
 <title>7 For All Mankind Official Warehouse Sale Oct 2 - 4 2009 (NYC)</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/4888161</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/4888161&quot;&gt;&lt;/a&gt;&lt;h1&gt;&lt;span&gt;&lt;a href=&quot;http://click.icptrack.com/icp/relay.php?r=82269802&amp;amp;msgid=504997&amp;amp;act=YK2V&amp;amp;c=534732&amp;amp;admin=0&amp;amp;destination=http%3A%2F%2Fwww.thebudgetfashionista.com%2Fsales%2Fsale-information%2Fthe-first-ever-7-for-all-mankind-official-warehouse-sale-comes-to-new-york-%2F&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot; rel=&quot;nofollow&quot;&gt;&lt;span class=&quot;yshortcuts&quot; id=&quot;lw_1252717627_18&quot;&gt;7 For All Mankind Official Warehouse Sale&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/h1&gt;
&lt;p&gt;&lt;a href=&quot;http://click.icptrack.com/icp/relay.php?r=82269802&amp;amp;msgid=504997&amp;amp;act=YK2V&amp;amp;c=534732&amp;amp;admin=0&amp;amp;destination=http%3A%2F%2Fwww.thebudgetfashionista.com%2Fsales%2Fsale-information%2Fthe-first-ever-7-for-all-mankind-official-warehouse-sale-comes-to-new-york-%2F&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot; rel=&quot;nofollow&quot;&gt;&lt;span&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;br /&gt;
7 for Mankind is hosting their first official warehouse sale this October 2-4 in New York City.&lt;br /&gt;
7 for Mankind jeans have become the official go-to uniform for trendsetters and fashionistas everywhere. Not only will their stylized denim be marked down drastically, but all other clothing items as well. Please note that this is not a sample sale - meaning that ALL sizes are available&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/4888161#comment</comments>
 <pubDate>Fri, 11 Sep 2009 18:25:35 -0700</pubDate>
 <dc:creator>tdsollog</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/4888161</guid>
</item>
<item>
 <title>This Web-Forum May Be Of Interest To Some Of You, If You Are Interested In Belly Dancing!</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/4395508</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/4395508&quot;&gt;&lt;img  width=160 height=120  src=&#039;http://media.onsugar.com/files/ons1/35/359100/35_2009/5a6db05ce109a7c7_Screen.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;Enjoy!&lt;br /&gt;
Link:&lt;br /&gt;
http://tribes.tribe.net/diycostumes?_click_path=Application%5Btribe%5D.Tribe%5Bad683bf8-fdcf-4eb9-b0b3-b458fe019a58%5D&lt;/p&gt;
</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/4395508#comment</comments>
 <pubDate>Thu, 27 Aug 2009 00:24:05 -0700</pubDate>
 <dc:creator>ColAlan Virdon</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/4395508</guid>
</item>
<item>
 <title>Help me find this dress!</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/2052122</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/2052122&quot;&gt;&lt;img  width=110 height=160  src=&#039;http://media.onsugar.com/files/upl1/5/52996/38_2008/jendress.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;Ok, Sugars, I always come to this site when I need help - because &lt;b&gt;no one&lt;/b&gt; can beat any of my sugar gals when it comes to resourcefulness and smarts! &lt;/p&gt;
&lt;p&gt;Here is the challenge:&lt;br /&gt;
Since the premiere of Tropic of Thunder in LA, I have been salivating for this dress worn by Jennifer Meyer...but can find no mention of who makes it or where I can get it! I did some searching, but to no avail!  Can someone help me find it or or something reasonably close??&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;inline left&quot;&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Thanks for your help in advance, sugar dears! And a big shoutout to Cleo777, who is also coveting said dress! We will both owe your our undying gratitude if someone can find it for us! &lt;/p&gt;
</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/2052122#comment</comments>
 <category domain="http://www.teamsugar.com/tag/dress">dress</category>
 <category domain="http://www.teamsugar.com/tag/blog">blog</category>
 <category domain="http://www.teamsugar.com/tag/Fashion">Fashion</category>
 <category domain="http://www.teamsugar.com/tag/jennifer meyer">jennifer meyer</category>
 <pubDate>Sun, 21 Sep 2008 12:28:17 -0700</pubDate>
 <dc:creator>MartiniLush</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/2052122</guid>
</item>
<item>
 <title>HELLO QUEENMARGOT</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/1583364</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/1583364&quot;&gt;&lt;/a&gt;&lt;p&gt;*HELLO QUEENMARGOT*&lt;br /&gt;
You are a pathetic woman.  All of your lies and all that you have done to injure others, is finally beginning to catch up to you.  Your mask is falling, and you are realizing that there are many times now that you can&#039;t control your thoughts or your emotions.  Many people are laughing behind your back.  They are calling you the very same disgusting names that you have called others that you felt were not giving you the constant attention that you so desperately need.  You have very serious mental problems, and you try to escape your insane thoughts, but you are unable to do so, because the massive amount of random thoughts that you harbor does not even allow you to sleep.  You&#039;ve made the mistake of sharing your evil actions with others that you thought would never betray you.  You were wrong!  You have been betrayed, and soon everyone will know about all that which you have single handedly orchestrated for the benefit of only yourself.  You have only the emotional maturity of a fairly bright 6 year old.  Your emotions are limited. you have no conscience, and it is very difficult for you to even understand boundaries, let alone abide by them.  You do understand fear.  Now is the time to fear that all are about to view and will anxiously await the moment that you will have pay for the havoc that you have caused in so many innocent lives.  I bet that you thought that you were covering all of your bases when you devised plans to hurt others.  You should have given that a great deal more thought. the world is full of pathological liars like yourself. they all believe all of their lies, and they all believe that they are too smart to ever get caught.  In time, most of them are not only caught, but also forced to pay for the damage that they have done with all of those lies.  You understand shame.  You are about to crawl away alone carrying that shame along with you, because the very people that you have encouraged to plead your case, will be the same people that will see you for the vile creature that you really are.  It&#039;s a funny thing about a liar, somehow along the way, they tend to forget which lies they told to which people.  Most importantly though, the liar always thinks that his secrets are always safe.  Not this time my dear.  Enjoy your evening!&lt;/p&gt;
</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/1583364#comment</comments>
 <category domain="http://www.teamsugar.com/tag/blog">blog</category>
 <category domain="http://www.teamsugar.com/tag/All About Me">All About Me</category>
 <category domain="http://www.teamsugar.com/tag/liar">liar</category>
 <pubDate>Sat, 26 Apr 2008 20:46:16 -0700</pubDate>
 <dc:creator>GOTCHA 10 4</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/1583364</guid>
</item>
<item>
 <title>&quot;Sex and the City&quot; and Its Lasting Female Appeal </title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/1122409</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/1122409&quot;&gt;&lt;/a&gt;&lt;p&gt;from the NY Times:&lt;br /&gt;
&lt;a href=&quot;http://www.nytimes.com/2008/03/17/business/media/17adco.html?th&amp;amp;emc=th&quot; title=&quot;http://www.nytimes.com/2008/03/17/business/media/17adco.html?th&amp;amp;emc=th&quot;&gt;http://www.nytimes.com/2008/03/17/business/media/17adco.html?th&amp;amp;emc=th&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&quot;Sex and the City&quot; and Its Lasting Female Appeal &lt;/p&gt;
&lt;p&gt;By STUART ELLIOTT&lt;br /&gt;
Published: March 17, 2008&lt;br /&gt;
WHEN it comes to products helping to promote the coming film based on the popular TV series “Sex and the City,” it seems the sky is the limit.&lt;/p&gt;
&lt;p&gt;Advertising: Accounts, People, Miscellany (March 17, 2008)  Better make that the Skyy is the limit, as in Skyy vodka, which is being named the “official spirits sponsor” for the movie. Among the tie-ins are drinks made with Skyy to be served at Houlihan’s restaurants and named after characters like Carrie, Samantha and Mr. Big.&lt;/p&gt;
&lt;p&gt;Skyy Spirits, part of Gruppo Campari, is among eight marketers - big, small and in between - that have agreed to be promotional partners for the New Line Cinema release “Sex and the City: The Movie,” due May 30.&lt;/p&gt;
&lt;p&gt;The partner brands are included in the film in ways that range from mentions in lines of dialogue to numerous appearances on screen. In exchange, the owners of the brands will help publicize the movie with commercials, posters, sweepstakes, viewing parties, events in stores, contests, ticket giveaways and even products with labels inspired by “Sex and the City.”&lt;/p&gt;
&lt;p&gt;Reflecting the appeal of the series, a mainstay on HBO from 1998 to 2004, the sponsors mainly sell products aimed at women or want to increase sales among female shoppers. In addition to Skyy, they include Bag Borrow or Steal, which rents handbags and jewelry online; Coty fragrances; Glacéau Vitaminwater, sold by the Coca-Cola Company; the Mercedes-Benz USA division of Daimler; and the jeweler H. Stern.&lt;/p&gt;
&lt;p&gt;“We’ve positioned this movie from the beginning as ‘the Super Bowl for women,’ ” said Chris Carlisle, president for marketing at New Line Cinema, part of Time Warner, borrowing a phrase used by Madison Avenue to celebrate the large female audience for the annual broadcasts of the Academy Awards.&lt;/p&gt;
&lt;p&gt;“So we want to align only with those brands that make sense, that match up with the ‘Sex and the City’ brand,” he added, “and extend our footprint, not duplicate it.”&lt;/p&gt;
&lt;p&gt;Executives at New Line and the partner sponsors met frequently to coordinate how the brands’ efforts can amplify the campaign planned by New Line.&lt;/p&gt;
&lt;p&gt;The first phase is under way with trailers in theaters, signs in Midtown Manhattan and a Web site (sexandthecitymovie.com). Ads will begin in about a month in magazines and newspapers as well as on Web sites, radio and television, especially during the reruns of “Sex and the City” on cable and broadcast stations.&lt;/p&gt;
&lt;p&gt;Hollywood has been asking brands for marketing assistance since General Electric teamed up with Warner Brothers in 1933 to send a seven-car train across the country as a publicity stunt for “42nd Street.” The practice has become more sophisticated recently as the entertainment landscape grew cluttered and studio budgets to market movies soared.&lt;/p&gt;
&lt;p&gt;There is an unusual back story, as movie people say, to the efforts by New Line to find promotional partners: It was complicated by the myriad brands seen and discussed in the 94 episodes of the TV series. Among them were shoes designed by Manolo Blahnik and Jimmy Choo, an Apple computer on which Carrie (Sarah Jessica Parker) wrote her columns and designer labels like Chanel, Dior and Dolce &amp;amp; Gabbana.&lt;/p&gt;
&lt;p&gt;Those brands were written into the scripts for purposes of verisimilitude rather than commercial considerations, said John Melfi, an executive producer of the series who is a producer of the film, “to establish the reality of the world the characters lived in.” &lt;/p&gt;
&lt;p&gt;“It’s not sticking a bowl of cereal or a Coca-Cola in front of the camera,” he added. “It’s organic to the lives of the ladies.”&lt;/p&gt;
&lt;p&gt;That became the guidance for the film, Mr. Melfi said, to ensure “there’s nothing egregious about what we do” that could alienate potential ticket buyers. “We’re not going to Burger King,” he added. “This is not ‘Star Wars.’ ”&lt;/p&gt;
&lt;p&gt;For instance, Bag Borrow or Steal became involved with the film, Mr. Melfi said, because a character mentions the company in a scene in the script, which was written by Michael Patrick King. (Mr. King is also a producer of the movie as well as the director.) “It’s a Cinderella story for us,” said Jodi Watson, chief marketing officer at Bag Borrow or Steal, “and we hope our prince will be Mr. Big.”&lt;/p&gt;
&lt;p&gt;In return, Bag Borrow or Steal will offer visitors to its Web site (bagborroworsteal.com) a chance to watch the movie trailer, win tickets to the premiere and shop for merchandise inspired by Carrie, Samantha, Charlotte and Miranda.&lt;/p&gt;
&lt;p&gt;Mercedes-Benz became involved because an event during Fashion Week in Bryant Park - officially known as Mercedes-Benz Fashion Week - “is a big part of the movie, sort of the 11 o’clock number,” Mr. Melfi said, using a theatrical term for the climactic scene of a musical.&lt;/p&gt;
&lt;p&gt;“We wanted to portray Fashion Week accurately,” he added, and in negotiating permission with Mercedes-Benz to use the brand’s name, “the idea came up for a partnership.”&lt;/p&gt;
&lt;p&gt;As part of the deal, Mercedes-Benz helped re-create Fashion Week for the film, down to repitching the tents that fill the park. The brand is also providing an S-Class limousine for Mr. Big (Chris Noth) and a new GLK luxury sport utility for Samantha (Kim Cattrall). &lt;/p&gt;
&lt;p&gt;Returning the favor, Ms. Cattrall joined Dieter Zetsche, chief of Daimler, at the Detroit auto show in January to introduce the GLK.&lt;/p&gt;
&lt;p&gt;“Mr. Big driving from Point A to Point B in an S-Class is O.K., but not interesting for us as marketers,” said Stephen Cannon, vice president for marketing at Mercedes-Benz USA. “But a trifecta - Mr. Big, re-creating Mercedes-Benz Fashion Week, the GLK - that’s when it starts to get interesting.” He added that “Mercedes-Benz maintaining itself as an important part of pop culture is great. But at the end of the day, it has to be authentic.”&lt;/p&gt;
&lt;p&gt;Executives at Glacéau echoed that perspective. “We only partner with properties that are a natural fit,” said Rohan Oza, senior vice president for marketing at Glacéau.&lt;/p&gt;
&lt;p&gt;The pervasive “retail presence of Vitaminwater in New York,” he added, where the movie, like the series, takes place, meant that “people will accept the partnership.”&lt;/p&gt;
&lt;p&gt;The centerpiece will be the relabeling of two flavors, Rescue Green Tea and XXX (Triple Antioxidants), to salute the film. The beverages and the movie will be peddled together on popcorn bags at AMC theaters, on posters in grocery stores and on a section of the brand’s Web site (vitaminwater.com/sexandthecity). &lt;/p&gt;
&lt;p&gt;Promotional partnerships do not guarantee a film will be boffo at the box office. New Line’s “Semi-Pro” has been underperforming despite imaginative deals with brands like Bud Light and Old Spice; the star, Will Ferrell, even appears in character in TV commercials for both products. “We feel the pressure,” said Mr. Melfi, the producer. “If we do it right eight out of 10 times, we’re doing our job.”&lt;/p&gt;
</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/1122409#comment</comments>
 <category domain="http://www.teamsugar.com/tag/blog">blog</category>
 <category domain="http://www.teamsugar.com/tag/Culture &amp; Entertainment">Culture &amp; Entertainment</category>
 <category domain="http://www.teamsugar.com/tag/Sex and the City Movie">Sex and the City Movie</category>
 <pubDate>Mon, 17 Mar 2008 07:46:46 -0700</pubDate>
 <dc:creator>tdsollog</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/1122409</guid>
</item>
<item>
 <title>&quot;Sex and the City&quot; and Its Lasting Female Appeal </title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/1122401</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/1122401&quot;&gt;&lt;/a&gt;&lt;p&gt;from the New York Times:&lt;br /&gt;
&quot;Sex and the City&quot; and Its Lasting Female Appeal &lt;/p&gt;
&lt;p&gt;By STUART ELLIOTT&lt;br /&gt;
Published: March 17, 2008&lt;br /&gt;
WHEN it comes to products helping to promote the coming film based on the popular TV series “Sex and the City,” it seems the sky is the limit.&lt;/p&gt;
&lt;p&gt;Advertising: Accounts, People, Miscellany (March 17, 2008)  Better make that the Skyy is the limit, as in Skyy vodka, which is being named the “official spirits sponsor” for the movie. Among the tie-ins are drinks made with Skyy to be served at Houlihan’s restaurants and named after characters like Carrie, Samantha and Mr. Big.&lt;/p&gt;
&lt;p&gt;Skyy Spirits, part of Gruppo Campari, is among eight marketers - big, small and in between - that have agreed to be promotional partners for the New Line Cinema release “Sex and the City: The Movie,” due May 30.&lt;/p&gt;
&lt;p&gt;The partner brands are included in the film in ways that range from mentions in lines of dialogue to numerous appearances on screen. In exchange, the owners of the brands will help publicize the movie with commercials, posters, sweepstakes, viewing parties, events in stores, contests, ticket giveaways and even products with labels inspired by “Sex and the City.”&lt;/p&gt;
&lt;p&gt;Reflecting the appeal of the series, a mainstay on HBO from 1998 to 2004, the sponsors mainly sell products aimed at women or want to increase sales among female shoppers. In addition to Skyy, they include Bag Borrow or Steal, which rents handbags and jewelry online; Coty fragrances; Glacéau Vitaminwater, sold by the Coca-Cola Company; the Mercedes-Benz USA division of Daimler; and the jeweler H. Stern.&lt;/p&gt;
&lt;p&gt;“We’ve positioned this movie from the beginning as ‘the Super Bowl for women,’ ” said Chris Carlisle, president for marketing at New Line Cinema, part of Time Warner, borrowing a phrase used by Madison Avenue to celebrate the large female audience for the annual broadcasts of the Academy Awards.&lt;/p&gt;
&lt;p&gt;“So we want to align only with those brands that make sense, that match up with the ‘Sex and the City’ brand,” he added, “and extend our footprint, not duplicate it.”&lt;/p&gt;
&lt;p&gt;Executives at New Line and the partner sponsors met frequently to coordinate how the brands’ efforts can amplify the campaign planned by New Line.&lt;/p&gt;
&lt;p&gt;The first phase is under way with trailers in theaters, signs in Midtown Manhattan and a Web site (sexandthecitymovie.com). Ads will begin in about a month in magazines and newspapers as well as on Web sites, radio and television, especially during the reruns of “Sex and the City” on cable and broadcast stations.&lt;/p&gt;
&lt;p&gt;Hollywood has been asking brands for marketing assistance since General Electric teamed up with Warner Brothers in 1933 to send a seven-car train across the country as a publicity stunt for “42nd Street.” The practice has become more sophisticated recently as the entertainment landscape grew cluttered and studio budgets to market movies soared.&lt;/p&gt;
&lt;p&gt;There is an unusual back story, as movie people say, to the efforts by New Line to find promotional partners: It was complicated by the myriad brands seen and discussed in the 94 episodes of the TV series. Among them were shoes designed by Manolo Blahnik and Jimmy Choo, an Apple computer on which Carrie (Sarah Jessica Parker) wrote her columns and designer labels like Chanel, Dior and Dolce &amp;amp; Gabbana.&lt;/p&gt;
&lt;p&gt;Those brands were written into the scripts for purposes of verisimilitude rather than commercial considerations, said John Melfi, an executive producer of the series who is a producer of the film, “to establish the reality of the world the characters lived in.” &lt;/p&gt;
&lt;p&gt;“It’s not sticking a bowl of cereal or a Coca-Cola in front of the camera,” he added. “It’s organic to the lives of the ladies.”&lt;/p&gt;
&lt;p&gt;That became the guidance for the film, Mr. Melfi said, to ensure “there’s nothing egregious about what we do” that could alienate potential ticket buyers. “We’re not going to Burger King,” he added. “This is not ‘Star Wars.’ ”&lt;/p&gt;
&lt;p&gt;For instance, Bag Borrow or Steal became involved with the film, Mr. Melfi said, because a character mentions the company in a scene in the script, which was written by Michael Patrick King. (Mr. King is also a producer of the movie as well as the director.) “It’s a Cinderella story for us,” said Jodi Watson, chief marketing officer at Bag Borrow or Steal, “and we hope our prince will be Mr. Big.”&lt;/p&gt;
&lt;p&gt;In return, Bag Borrow or Steal will offer visitors to its Web site (bagborroworsteal.com) a chance to watch the movie trailer, win tickets to the premiere and shop for merchandise inspired by Carrie, Samantha, Charlotte and Miranda.&lt;/p&gt;
&lt;p&gt;Mercedes-Benz became involved because an event during Fashion Week in Bryant Park - officially known as Mercedes-Benz Fashion Week - “is a big part of the movie, sort of the 11 o’clock number,” Mr. Melfi said, using a theatrical term for the climactic scene of a musical.&lt;/p&gt;
&lt;p&gt;“We wanted to portray Fashion Week accurately,” he added, and in negotiating permission with Mercedes-Benz to use the brand’s name, “the idea came up for a partnership.”&lt;/p&gt;
&lt;p&gt;As part of the deal, Mercedes-Benz helped re-create Fashion Week for the film, down to repitching the tents that fill the park. The brand is also providing an S-Class limousine for Mr. Big (Chris Noth) and a new GLK luxury sport utility for Samantha (Kim Cattrall). &lt;/p&gt;
&lt;p&gt;Returning the favor, Ms. Cattrall joined Dieter Zetsche, chief of Daimler, at the Detroit auto show in January to introduce the GLK.&lt;/p&gt;
&lt;p&gt;“Mr. Big driving from Point A to Point B in an S-Class is O.K., but not interesting for us as marketers,” said Stephen Cannon, vice president for marketing at Mercedes-Benz USA. “But a trifecta - Mr. Big, re-creating Mercedes-Benz Fashion Week, the GLK - that’s when it starts to get interesting.” He added that “Mercedes-Benz maintaining itself as an important part of pop culture is great. But at the end of the day, it has to be authentic.”&lt;/p&gt;
&lt;p&gt;Executives at Glacéau echoed that perspective. “We only partner with properties that are a natural fit,” said Rohan Oza, senior vice president for marketing at Glacéau.&lt;/p&gt;
&lt;p&gt;The pervasive “retail presence of Vitaminwater in New York,” he added, where the movie, like the series, takes place, meant that “people will accept the partnership.”&lt;/p&gt;
&lt;p&gt;The centerpiece will be the relabeling of two flavors, Rescue Green Tea and XXX (Triple Antioxidants), to salute the film. The beverages and the movie will be peddled together on popcorn bags at AMC theaters, on posters in grocery stores and on a section of the brand’s Web site (vitaminwater.com/sexandthecity). &lt;/p&gt;
&lt;p&gt;Promotional partnerships do not guarantee a film will be boffo at the box office. New Line’s “Semi-Pro” has been underperforming despite imaginative deals with brands like Bud Light and Old Spice; the star, Will Ferrell, even appears in character in TV commercials for both products. “We feel the pressure,” said Mr. Melfi, the producer. “If we do it right eight out of 10 times, we’re doing our job.”&lt;/p&gt;
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 <comments>http://celebrity-style-on-a-budget.popsugar.com/1122401#comment</comments>
 <category domain="http://www.teamsugar.com/tag/blog">blog</category>
 <pubDate>Mon, 17 Mar 2008 07:44:15 -0700</pubDate>
 <dc:creator>tdsollog</dc:creator>
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 <title>American Express Fashion Network</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/1109404</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/1109404&quot;&gt;&lt;img  width=27 height=160  src=&#039;http://media.onsugar.com/files/ons1/192/1922398/34_2009/fab.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;a class=&#039;link_image&#039; style=&#039;width:87px;&#039; target=&#039;_new&#039; alt=&#039;American Express Fashion Network&#039; href=&#039;http://stylevideo.areyouacardmember.com/&#039;&gt;&lt;span&gt;stylevideo.areyouacardmember.com&lt;/span&gt;&lt;/a&gt;&lt;div&gt;&lt;p&gt;Fashion Week footage!!!!&lt;/p&gt;
&lt;/div&gt;</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/1109404#comment</comments>
 <category domain="http://www.teamsugar.com/tag/fabfind">fabfind</category>
 <category domain="http://www.teamsugar.com/tag/Fashion Week Fall 2008">Fashion Week Fall 2008</category>
 <pubDate>Tue, 11 Mar 2008 09:13:48 -0700</pubDate>
 <dc:creator>tdsollog</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/1109404</guid>
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 <title>MangoShop</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/1101898</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/1101898&quot;&gt;&lt;img  width=91 height=160  src=&#039;http://media.onsugar.com/files/ons1/192/1922398/34_2009/fab.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;a class=&#039;link_image&#039; style=&#039;width:342px;&#039; target=&#039;_new&#039; alt=&#039;MangoShop&#039; href=&#039;http://www.mangoshop.com/index.faces&#039;&gt;&lt;span&gt;mangoshop.com&lt;/span&gt;&lt;/a&gt;&lt;div&gt;&lt;p&gt;Great designer style that is frequently featured in &quot;the major fashion magazines&quot;. Great selection and price!&lt;/p&gt;
&lt;/div&gt;</description>
 <comments>http://celebrity-style-on-a-budget.popsugar.com/1101898#comment</comments>
 <category domain="http://www.teamsugar.com/tag/fabfind">fabfind</category>
 <category domain="http://www.teamsugar.com/tag/MNG by Mango">MNG by Mango</category>
 <category domain="http://www.teamsugar.com/tag/designer style">designer style</category>
 <pubDate>Fri, 07 Mar 2008 10:08:10 -0800</pubDate>
 <dc:creator>tdsollog</dc:creator>
 <guid>http://celebrity-style-on-a-budget.popsugar.com/1101898</guid>
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<item>
 <title>January Sales!</title>
 <link>http://celebrity-style-on-a-budget.popsugar.com/901849</link>
 <description>&lt;a href=&quot;http://celebrity-style-on-a-budget.popsugar.com/901849&quot;&gt;&lt;/a&gt;&lt;p&gt;I know that Christmas isn&#039;t quite over yet, but I&#039;ve got shopping fever, as I always have EVERY YEAR! It&#039;s a condition that strikes me about mid-november and follows me to the end of January/early February. Since I didn&#039;t get any clothes this year, although I asked for a peacoat, the prospect of my local shopping mall being at 50% to 70% off is sending all the bells ringing, and making my fingers itch. So I&#039;m compiling a wish list, well more like a shopping list, of those things I will not be able to live without this winter. This also includes all those things I&#039;ve been dying to buy but haven&#039;t had cash to do so. So I might actually have to send an alert to all the shop assistants, and managers that I&#039;ll be whirlwinding through their stores like a tazmanian devil. This brings me to the question, what will you be buying these fine January Sales? &lt;/p&gt;
&lt;p&gt;&lt;iframe width=&#039;365&#039; height=&#039;325&#039; scrolling=&#039;no&#039; vpsace=&#039;0&#039; hspace=&#039;0&#039; frameborder=&#039;0&#039; src=&#039;http://fabsugar.com/user/davie_k/lists/901854/feed/widget?width=365&#039;&gt;&lt;/iframe&gt;&lt;/p&gt;
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 <comments>http://celebrity-style-on-a-budget.popsugar.com/901849#comment</comments>
 <category domain="http://www.teamsugar.com/tag/blog">blog</category>
 <category domain="http://www.teamsugar.com/tag/Fashion">Fashion</category>
 <category domain="http://www.teamsugar.com/tag/sales">sales</category>
 <category domain="http://www.teamsugar.com/tag/wish list">wish list</category>
 <category domain="http://www.teamsugar.com/tag/january">january</category>
 <pubDate>Wed, 26 Dec 2007 04:20:59 -0800</pubDate>
 <dc:creator>davie_k</dc:creator>
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